The campaign consisted in an interactive journey, where the users could choose and make decisions that would affect the storyline. Each chapter was released every week as Instagram stories.

The engagement was high, resulting in a very successful organic campaign.

SKINCARE CONSULTATION

 

I was the lead designer for the campaign activation of The Ritual of Namaste, Rituals’ skincare collection.

The campaign included the designs for the website, app and newsletter of Rituals. 

IN-STORE SCREENS

 

I am in charge of the creation of all designs displayed in the Rituals stores across the globe.

These designs are updated every month, in alignment with the marketing calendar and the in-store team.

 

This is just a brief summary of my work at Rituals.

For a more detailed presentation of my work, you can email me at hello@camilaescat.com